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Gino De Blasio, Freelance Writer, Content Marketer & Presenter

Perfection Compulsive Disorder


WE CREATE ARTWORKS, CONCEPTS, INTERIORS & BRAND DESIGN

A creative vision of a brands history

Branding Copywriting

Perfection Compulsive Disorder

Perfection Compulsive Disorder is a tale of craft, passion & relentless practice towards perfection. The book was conceived as an alternative proposal to a classic company profile, with the intent of capturing unique capabilities as well as distinctive stories featuring the talents that have have been building Arketipo‘s products in the last forty years.

Task

I copywrote the book from start to finish and took creative inspiration from the business and the brilliant creative team who could identify opportunities. I added character and tone with pop culture references and created a specific informal language that matched their historic designs.

  • Date

    March 26, 2017

  • Client

    Arketipo

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